Some 66 percent of U.S. consumers planning to purchase a smart phone say they are unwilling to pay more than $50 per month for mobile data plans, Parks Associates research finds. The findings are not a surprise. Few consumers often say they are quite willing to pay more for a communications service.
But it once was unusual for most consumers to say they'd pay $30 a month for subscription TV services, as well, given the availability of "no incremental cost" broadcast TV.
What happened is that a new product, and new product demand was created. That is what mobile service providers are going to have to do, as well.
"Operators need to create new value propositions for their data services," said Harry Wang, Director, Mobile Research, Parks Associates. Operators need to shift consumers’ perception away from raw data to the experience created by their data services.”
Thursday, April 26, 2012
2/3of U.S. Mobile Consumers Won’t Pay more than $50/Month for Mobile Data
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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