HTC Share of Traffic Drops 60% in Five Months

From October 2011 through March 2012, Apple’s traffic share grew from 46.8 percent to 76.9 percent, an increase of 64 percent, says Chitika Insights.  HTC, on the other hand, experiencd an overall web traffic share fall from 18 percent to 7.3 percent, a decrease of 60 percent. 


Traffic is in many ways a proxy for device market share. Others who follow the device market more closely than I do can offer reasons for the precipitous decline. Aside from the competition with Apple, HTC obviously has to compete with other Android device manufacturers on price and value.