If Gartner forecasts are correct, one could argue that Android devices will be key contenders for Apple in the tablet market. That might not be the best way to characterize matters in 2016. If you look at tablet devices by manufacturers, Android suppliers likely will be highly fragmented.
If 2016 trends are anything like early 2012 figures, the Kindle Fire might be the only brand that actually has significant share, and it is positioned in a distinctly different part of the tablet market than the Apple iPad.
In 2011, there were about 7.7 million Android tablets sold, but 47 percent of those sales came in the fourth quarter of 2011, and 61 percent of all Android sales in that quarter were Kindle Fire devices.
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