Monday, April 30, 2012

Only 5% of iPads Used Outdoors; 90% of iPhone 4 Traffic is Generated Indoors as Well

The vast majority of mobile traffic from smart phones and tablets comes from indoor usage, a study from Actix has found found. Even most casual observers, reflecting on their own usage, might not be surprised by either finding.

By analyzing data from a live 3G network in a major city, Actix found that just five percent of Apple iPads are used outdoors. About 90 percent of iPhone 4 traffic and 80 percent of BlackBerry traffic likewise is produced indoors.

While iPads account for just one percent of data sessions, they use four times more data than an average 3G device. That would not surprise observers who know the usage patterns for mobile dongle-using devices such as PCs, compared to smart phones. An order of magnitude more usage is not unexpected for a dongle-connected PC, for example.

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