Tablets, PCs, Smart Phones Get Used in Different Ways When People Shop

Almost two out of three shoppers use at least one device to research and transact while shopping and 28 percent use two devices at a time, according to a study sponsored by Local Corp.

The study also suggests the different ways people use tablets, PCs and smart phones in the shopping process.

47 percent of consumers confirm they use their smartphone to search for local information, including information about the local store they want to visit.

 Prior to visiting a store, they use smartphones to conduct further research including looking for competitors’ pricing, checking for sales, previewing products and reading reviews.

Some 46 percent of shoppers look up prices on a store’s mobile site where they intend to shop and 42 percent check inventory prior to shopping in the store.