Overall U.S. communications and media spending by consumers, marketers and institutions is expected to reach $1.4 trillion by 2015, giving it a compound annual growth rate of 5.7 percent, according to a new forecast from the private equity firm Veronis Suhler Stevenson. That’s substantially faster than GDP, which has a projected CAGR of 4.4 percent over that period, the report suggests.
The fastest growth by far is in consumer Internet and mobile services, expected to grow 18 percent in 2012.
Thursday, April 12, 2012
Mobile and Broadband Spending by Consumers Will Grow 18% in 2012
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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