Why Mobile Commerce Will be Big

That mobile commerce is expected to grow so much is not too surprising, in context. Keep in mind that more people now have mobile subscriptions than electricity, safe drinking water, bank accounts, credit cards, TVs or PCs.

Looked at on a household basis, mobile spending now represents nearly half of household spending on communications and entertainment services.

 Since 2001, when fixed-line phone service was more than 65 percent of total subscription spending on communications and video services, fixed-line spending now has fallen to a bit over 25 percent. The percentage of video entertainment and broadband access spending also has been growing, Sharma says.

Annual state of_global_mobile_industry_2012_chetan_sharma_consulting

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