Thursday, April 12, 2012

Verizon, Time Warner Cross sell in Kansas City, Cincinnati and Columbus, Ohio and Raleigh, N.C.

Verizon Wireless and Time Warner Cable are offering financial inducements to new or existing customers of either company in Kansas City, Cincinnati and Columbus, Ohio and Raleigh, N.C. Both firms are selling video, mobile, Internet and TV services offered by either firm.

But the deals seem to be aimed as much at encouraging existing customers to buy additional products from each of the companies, as the offers are aimed new customers.

Either firm earns a commission if it sells the other company's products. But the structure of the deals also encourages purchasing of incremental services by any current customer.

The initial markets are, as one would expect, places where Verizon does not compete with the cable operators for fixed network services.

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