Wednesday, May 16, 2012

1/3 of New Netflix Customers are Returning Subscribers

Netflix CFO David Wells says about a third of "new" subscribers joining Netflix actually are former subscribers who are returning. 


"Rejoined or folks rejoining the service still remain about a third of our new subscribers that are coming in," Wells says. "We've said before that the brand hit will take years to recover from and I think that's still true, with the bulk of the recovery coming in the full year and I think we still feel that way,"

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