Rethinking Personal Data: Strengthening Trust, a new report by the World Economic Forum, illustrates the growing tension between ad-supported apps and business models and end-user privacy.
The problem, of course, is that for any ad-supported business model, end user data is the business model. "You are the business" is one way of illustrating that fact. More to the point, knowledge about your values, preferences, friends, shopping and behavior is what provides the value for advertisers and marketers.
Wednesday, May 16, 2012
As Targeted Advertising is Possible, "You" are the Business
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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