Rethinking Personal Data: Strengthening Trust, a new report by the World Economic Forum, illustrates the growing tension between ad-supported apps and business models and end-user privacy.
The problem, of course, is that for any ad-supported business model, end user data is the business model. "You are the business" is one way of illustrating that fact. More to the point, knowledge about your values, preferences, friends, shopping and behavior is what provides the value for advertisers and marketers.
Wednesday, May 16, 2012
As Targeted Advertising is Possible, "You" are the Business
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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