Among smartphone users age 18 and older accessing the sites from iOS, Android and RIM smart phones, Google Sites ranked as the top property with nearly 94 million unique visitors, representing 96.9 percent of the mobile audience.
Facebook ranked second with 78.0 million visitors (80.4 percent reach), followed by Yahoo! Sites with 66.2 million visitors (68.2 percent reach) and Amazon Sites 44.0 million visitors (45.4 percent reach).
Analysis of the share of time spent across apps and browsers revealed that even though these access methods had similar audience sizes, apps drove the lion’s share of engagement, representing 80 percent of the mobile media minutes, comScore says.
| Top Smartphone Properties by Total Unique Visitors (Mobile Browser and App Audience Combined) March 2012 Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms Source: comScore Mobile Metrix 2.0 | ||||
| Audience | Engagement | |||
| Total Unique Visitors (000) | % Reach | Browser % Share of Total Time Spent | App % Share of Total Time Spent | |
| Total Audience (Browsing and Application combined) | 97,007 | 100.0% | 18.5% | 81.5% |
| Google Sites | 93,954 | 96.9% | 18.9% | 81.1% |
| 78,002 | 80.4% | 20.0% | 80.0% | |
| Yahoo! Sites | 66,185 | 68.2% | 25.3% | 74.7% |
| Amazon Sites | 44,028 | 45.4% | 14.3% | 85.7% |
| Wikimedia Foundation Sites | 39,073 | 40.3% | 99.8% | 0.2% |
| Apple Inc. | 38,309 | 39.5% | 0.3% | 99.7% |
| Cooliris, Inc | 28,543 | 29.4% | 0.0% | 100.0% |
| AOL, Inc. | 28,021 | 28.9% | 47.4% | 52.6% |
| eBay | 27,190 | 28.0% | 17.6% | 82.4% |
| Zynga | 26,619 | 27.4% | 0.4% | 99.6% |
| 25,593 | 26.4% | 3.5% | 96.5% | |
| Rovio (Angry Birds) | 25,057 | 25.8% | 3.7% | 96.3% |
| Weather Channel, The | 24,131 | 24.9% | 47.1% | 52.9% |
| Microsoft Sites | 23,938 | 24.7% | 82.1% | 17.9% |
| ESPN | 23,317 | 24.0% | 56.8% | 43.2% |
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