Smart Phones Really Are Content Consumption Devices

During the three-month average ending March 2012, 50 percent of U.S. mobile subscribers used downloaded applications on their mobile device, up about five percent from 47.6 percent during the three-month average ending December 2011, according to comScore. 


For the period, downloaded applications extended their lead in penetration over browsers, which were used by 49.3 percent of subscribers (up from 47.5 percent, quarter over quarter). 


Texting remained the most common activity, used by 74.3 percent of U.S. mobile subscribers, unchanged from the previous three-month period. 


In addition to apps, users also made significant use of music, gaming, social networking and browser interactions.