Monday, May 14, 2012

U.S. Android Version of Google Maps Adds "Offers"

"Selling things" and "helping retailers sell things" have been the underlying rationale for location-based services for some time. Google Play Google Play now has a Google Maps  6.7 release that integrates "offers" into the app.

In the U.S. market, users can tap on “Maps” to open the dropdown menu and then tap on “Offers."  Google Maps also has added indoor walking directions in the U.S. and Japan, plus 360-degree interior photos of businesses.

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What Declining Industry Can Afford to Alienate Half its Customers?

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