Why Service Providers, Like Other Marketers, Want "Younger" Customers

It long has been a staple of consumer marketing that it is important to gain young consumers because those purchasing habits will carry over as each demographic group naturally ages. Auto manufacturers, for example, have tried to work with a sort of transmission belt, where initial purchase of an affordable brand naturally progresses to more-profitable brands as those buyers grow older.

Whether or not the tactic works as well as it once did, there remain reasons why marketers still orient their campaigns and products around younger users. In the important global markets, the average age of a human being is lower than in developed regions.

That means the critical mass of current customers are younger, so it makes sense to focus on products that appeal to  younger consumers.  Outside of North America and Western Europe, the average population age is under 30 and in some cases under 25.