Wednesday, August 1, 2012

Olympics Streaming Seems to Hit Netflix Streaming

ISP technology provider Procera Networks reports that Netflix streaming was down a quarter from normal levels in the U.S. Sunday, even though overall streaming video traffic was way up, according to Procera Networks.

Procera Networks notes that Netflix streaming was down 25 percent on July 29, 2012, for example.

Netflix CEO Reed Hastings had suggested this would happen. “This quarter the Olympics are likely to have a negative impact on Netflix viewing and sign-ups,” Reed Hastings has said, in setting third quarter 2012 guidance at one million to 1.8 million domestic net adds.


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