U.S. Becomes Biggest Global Market for Mobile Internet Advertising in 2012

Spending on mobile Internet advertising in the United States will top all other countries in the world for the first time in 2012, helping drive mobile ad spending worldwide to $6.43 billion in 2012, according to eMarketer.

Until this year, Japan was the world’s largest market for mobile advertising, with spending reaching $1.36 billion in 2011, up from $1.01 billion in 2010, eMarketer also says.

Spending on mobile internet ads in Japan will grow 27.2 percent to $1.74 billion in 2012, versus 35.4 percent growth in 2011, eMarketer reports.

Mobile internet advertising spending in the United States, by comparison, will grow 96.6 percent to $2.29 billion in 2012, up from $1.16 billion last year, according to eMarketer.

North America also will surpass Asia-Pacific in 2013 as the world’s largest regional market for.