Spending on mobile Internet advertising in the United States will top all other countries in the world for the first time in 2012, helping drive mobile ad spending worldwide to $6.43 billion in 2012, according to eMarketer.
Until this year, Japan was the world’s largest market for mobile advertising, with spending reaching $1.36 billion in 2011, up from $1.01 billion in 2010, eMarketer also says.
Spending on mobile internet ads in Japan will grow 27.2 percent to $1.74 billion in 2012, versus 35.4 percent growth in 2011, eMarketer reports.
Mobile internet advertising spending in the United States, by comparison, will grow 96.6 percent to $2.29 billion in 2012, up from $1.16 billion last year, according to eMarketer.
North America also will surpass Asia-Pacific in 2013 as the world’s largest regional market for.
Wednesday, August 1, 2012
U.S. Becomes Biggest Global Market for Mobile Internet Advertising in 2012
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Which Firm Will Use AI to Boost Revenue by an Order of Magnitude?
Ultimately, there is really only one way for huge AI infrastructure investments up by an order of magnitude over cloud computing investment ...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Is there a relationship between screen size and data consumption? One might think the answer clearly is “yes,” based on the difference bet...
No comments:
Post a Comment