73% of Mobile Owners Do Comparison Shopping on the Phone

Some 73.2 percent of survey respondents with smart phones said they “sometimes” or “always” use mobile devices inside stores to conduct price comparisons. 

On the other hand, 68 percent of smart phone owners recently surveyed by CreditDonkey.com said they did not want to replace their cash and credit cards with mobile payment apps (mobile wallets). 

None of that should be terribly surprising. People do things that provide clear value. Price comparisons of items a shopper wants to buy have immediate perceived value. Storing loyalty credentials appears to offer less obvious value. 

Mobile payments offers the least value, at least at the moment. 

HOW MUCH OF YOUR SHOPPING IS DONE WITH MOBILE DEVICES? © CREDITDONKEY

WOULD YOU LIKE TO REPLACE THE CASH YOU CARRY WITH A MOBILE WALLET? © CREDITDONKEY

DO YOU FEEL YOUR PHONE IS AS SECURE AS YOUR WALLET? © CREDITDONKEY

DO YOU USE A MOBILE DEVICE IN PHYSICAL STORES TO COMPARE THE PRICES WITH THOSE ONLINE? © CREDITDONKEY

I MAKE MORE IMPULSE PURCHASES WHEN SHOPPING © CREDITDONKEY

Some other results from the survey

79 percent of respondents usually pay their bills online, versus 9.7 percent by mail, 6.1 percent in person, 3.6 percent by phone and 1.6 percent from mobile devices.

I USUALLY PAY MY BILLS © CREDITDONKEY

67.9 percent said they would not like to replace cash with a mobile wallet.

WOULD YOU LIKE TO REPLACE THE CASH YOU CARRY WITH A MOBILE WALLET? © CREDITDONKEY

66.7 percent said they would not like to replace credit cards with a mobile wallet.

WOULD YOU LIKE TO REPLACE THE CREDIT CARDS YOU CARRY WITH A MOBILE WALLET? © CREDITDONKEY

65.2 percent said they never negotiate with physical retailers – even after finding better prices online. Another 28.7 percent said they occasionally negotiate, and 6.2 percent claim that they “regularly” or “always” negotiate prices.

HOW OFTEN DO YOU NEGOTIATE WITH THE STORE AFTER FINDING BETTER PRICES ON YOUR MOBILE DEVICE? © CREDITDONKEY

43.7 percent said they have never used a mobile coupon; 42.5 percent said they occasionally use mobile coupons; 12.4 percent use them regularly, and 1.4 percent said they always use mobile coupons.

HOW OFTEN DO YOU USE MOBILE COUPONS? © CREDITDONKEY