Apple iPhone Owner Loyalty Declines, For the First Time Ever

Apple iPhone 5For the first time since the Apple iPhone was released in 2007, the number of iPhone owners who say they definitely will or probably will purchase their next phone from the same brand has declined, a survey by Strategy Analytics shows. 

The survey found 75 percent of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, down from 88 percent in 2011. Though most suppliers would love to have such "repeat buy" sentiment, that is a decline from all past surveys. 

U.S. repeat purchase intentions also have dipped a bit, down from 93 percent in 2011 to 88 percent in 2012, Strategy Analytics says. 

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