iZettle, the Sweden-headquartered firm that sells a dongle similar to Square, has entered the German market, working with DZ Bank and Deutsche Telekom.Deutsche Telekom, Europe’s largest carrier, will distribute the iZettle reader in Deutsche Telekom retail stores.
It is not immediately clear whether Telekom benefits financially in a direct sense other than earning a sales commission for each device sold, though iZettle obviously increases the value of a connected tablet or smart phone, and thereby offers an indirect driver of mobile subscriptions for Deutsche Telekom.
The service was first launched in the summer of 2011 in Sweden, and now individuals and small businesses is in Sweden, Norway, Denmark, Finland and the United Kingdom.
“The cooperation with iZettle is a further step for Deutsche Telekom to strengthen the relevance of mobile payments in Germany and to position itself as a relevant player in the payment market, said Thomas Kiessling, Chief Products and Innovation Officer at Deutsche Telekom.
Equens, a joint venture of DZ BANK with other major European banks, will process iZettle payments in Germany. Starting in November, the iZettle solution will be available at selected Volksbanken Raiffeisenbanken.
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