Tuesday, October 30, 2012

Branded Retail Stores Essential in Saturated Mobile Markets, Says Optus

Australian mobile service provider Optus now says a branded retail store strategy is more important in Australia's saturated mobile services market, and is shifting effort in that direction. 

“As the Australian mobile market matures and we move from a period of growth to one of customer retention, we need a distribution model that reflects this,” said Rohan Ganeson, Optus Optus managing director. “There is too much capacity in the mobile distribution market and we have made a decision to rationalize our third party distribution channels, while strengthening our branded Optus channels.”

Optus is opening 33 new stores as well, with a focus on customer service and education as much as sales. 

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