Australian mobile service provider Optus now says a branded retail store strategy is more important in Australia's saturated mobile services market, and is shifting effort in that direction.
“As the Australian mobile market matures and we move from a period of growth to one of customer retention, we need a distribution model that reflects this,” said Rohan Ganeson, Optus Optus managing director. “There is too much capacity in the mobile distribution market and we have made a decision to rationalize our third party distribution channels, while strengthening our branded Optus channels.”
Optus is opening 33 new stores as well, with a focus on customer service and education as much as sales.
Tuesday, October 30, 2012
Branded Retail Stores Essential in Saturated Mobile Markets, Says Optus
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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