Monday, October 22, 2012

U.S. Consumer Mobile Share of "Online" Attention Doubles

According to new estimates by eMarketer, time spent using mobile devices for activities such as Internet and app use, gaming, music and others has more than doubled in the past two years among U.S. consumers. 

In 2012, the amount of time consumers spent using mobile devices—excluding talk time—will grow 51.9 percent to an average 82 minutes per day, up from just 34 minutes in 2010, eMarketer estimates. 

This year, eMarketer estimates time spent online will grow 3.6 percent to an average 173 minutes per day, compared to 7.7 percent growth in 2011 to 167 minutes per day. 



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