More than Half of Global Internet Users Rely on Mobile

Application providers, device manufacturers, policy makers, service providers and policy advocates all have clear interests where it comes to the actual state of broadband access “supply.”

And mobile access now complicates all evaluations of “access supply.” For example, a new study sponsored by inMobi found that 50 percent of the average global mobile web users now use mobile as either their primary or exclusive means of using the Internet.

That can have important implications for any evaluations of “unserved” or “under-served”  populations, for example. If significant percentages of people prefer to use mobile access compared to fixed network access, that could skew analyses of “problems” in the broadband access arena.

In other words, it is not necessarily a “problem” if many users prefer to buy one product rather than another. At the same time, the state of any nation’s broadband access infrastructure properly would have to entail both mobile and fixed network access in any meaningful evaluation of latency, speeds or cost.

The InMobi study included more than 15,000 mobile users in 14 markets across all continents.