Three UK says it will not charge a premium for customers using its Long Term Evolution 4G network, taking a different retail pricing policy than many other service providers that offer LTE only at higher effective prices. Three UK says all smart phone price plans will include LTE access at no extra charge.
LTE service will be added to Three’s "Ultrafast" network later in 2013. Unlike some other U.K. mobile operators, it will be available across all existing and new price plans without customers needing to pay a premium fee, Three UK says.
That's an example of how an upstart contestant in a competitive market can try and disrupt market pricing structures.
Monday, February 4, 2013
Three Breaks Ranks on LTE Pricing
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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