Friday, April 26, 2013

8% of Canadian Households Have Cut Video Cord

About eight percent of Canadian households no longer watch either over the air TV or buy a video subscription, according to Media Technology Monitor. The percentage of homes without a TV subscription service or off-air TV rose one additional percentage point in 2012 to eight percent, after doubling in 2011 to seven percent, apparently as a result of the transition to digital TV formats. 

As other analysts have noted, perhaps the bigger problem is people and households that simply never sign up for a video service when they set up their households. Such households might not own a TV. But even some households that own a TV do not use it, Nielsen estimates

In fact, perhaps 75 percent of homes that no longer watch over the air or video subscription services actually own at least one TV. 

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