Mobile Commerce is Getting Bigger, Perhaps On Small Transactions

Some 29 percent of U.S. mobile users already have used their smart phones to make a purchase, according to Business Insider. 

You might argue that most of those purchases are relatively small transactions, and you would be right. 

But that might be the point. Lots of small transactions, conducted by lots of people, wind up representing large amounts of transaction value. 

Bank of America predicts $67.1 billion in revenue from smart phone and tablet retail purchasing by European and U.S. shoppers in 2015.