Sunday, July 17, 2016

Application-to-Person Messaging Grows

Global use of SMS as a channel for business communications will continue to grow over the next 10 years as more organisations adopt A2P (Application to Person) services and integrate them into their digital communications, according to a report released today by Telefónica.

Between 2014 and 2015, A2P text messaging volume grew 22 percent globally.

Though application to person texting will not prevent the decline of carrier text messaging revenue, it might ultimately represent a bigger share of what remains of the text messaging revenue contribution.

Some 8.3 trillion text messages are sent annually, Telefonica says.

A2P SMS Market
source: Credence Research

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