Global revenues from traditional pay TV and OTT TV episodes and movies will reach $265 billion in 2018; up from $254 billion in 2017 and $234 billion in 2015, says Simon Murray, Digital TV Research principal analyst.
Revenue growth is coming from over the top streaming services, as linear subscription revenue falling $4.4 billion in 2018.
OTT TV episode and movie revenues will climb by $15.4 billion in 2018, the company says.
OTT’s share of the total will double from 13 percent in 2015 to 26 percent in 2018.
The total number of TV subscriptions will reach 1.51 billion by end-2018; up by 38 percent from 1.09 billion in 2015. SVOD subscriptions will climb by 304 million over the same period to reach 474 million. Therefore, SVOD’s share of the total will double from 16 percent in 2015 to 31 percent in 2018, Digital TV Research predicts. 
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