Even if the initial impetus for the cable TV business was signal access (bringing metro market TV signals to distant areas unable to receive the signals off air), the more-recent growth since the advent of satellite-delivered programming in the mid-1970s is “greater programming choice.”
“Choice,” in those days, meant “access to more channels and genres.” These days, “choice” means “ability to buy only the channels I want.” The former trend drove adoption of linear subscription video. That latter drives over the top subscription video.
Whether you look at linear video or any form of over-the-top streaming, the value proposition always is about "more choice."
Value is the other big issue, now. Potential customers want greater value, which tends to mean lower prices per subscription.
No comments:
Post a Comment