Anchor Text Loses SEO Influence with Google

Using and repeating "Anchor text" used to be one of the top ways search engine optimizers would suggest writers position their text for higher rankings by Google.

But SEO changes all the time, and anchor text might not be as important as it once was. One of the main factors now is getting more links to your domain as a whole, not just the homepage, you need to show Google that you have a whole range of pages that are worth visiting, a domain filled with worthwhile material that is liked and referenced by as many people as possible, one analyst suggests.

In order to benefit you need to get links from as many different unique domains as possible. Some of us might think that an improvement. Instead of SEO "tricks," just do a better job with a site's content.

Anchor Text Loses Influence and Building a Brand Becomes Even More Important