Email marketing, for example, can be "spam."
But consumers say they want emails that are relevant to them. Information on sales and promotions for products the customer is interested in has been one of the most popular and easily-implemented solutions.
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Based on research e-Dialog recently completed, consumers also ranked behaviorally-targeted or 'task-based' e-mails as something they want to receive. These range from abandoned shopping cart messages to alerts from financial services companies about account balances or even reminders.
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