People Want Behaviorally-Targeted E-mails

Few consumers ever say they "like" advertising. But most are willing to put up with it if there is some tangible reward for doing so.

Email marketing, for example, can be "spam."

But consumers say they want emails that are relevant to them. Information on sales and promotions for products the customer is interested in has been one of the most popular and easily-implemented solutions.

Click on image for a larger view.

Based on research e-Dialog recently completed, consumers also ranked behaviorally-targeted or 'task-based' e-mails as something they want to receive. These range from abandoned shopping cart messages to alerts from financial services companies about account balances or even reminders.

People Want Behaviorally-Targeted E-mails