Monday, September 6, 2010

Prepaid Market is Segmenting

Long viewed as a niche for credit-challenged or immigrant workers, the prepaid space is developing some new niches.

While some consumers will remain satisfied with low-end, low-cost prepaid services, many more will require higher end voice, messaging and data services, and access to more-advanced devices. That is likely going to lead to some pressure on postpaid plan penetration, as millions of users downgrade to prepaid plans.

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