While some consumers will remain satisfied with low-end, low-cost prepaid services, many more will require higher end voice, messaging and data services, and access to more-advanced devices. That is likely going to lead to some pressure on postpaid plan penetration, as millions of users downgrade to prepaid plans.
Monday, September 6, 2010
Prepaid Market is Segmenting
Long viewed as a niche for credit-challenged or immigrant workers, the prepaid space is developing some new niches.
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