"You don't have to tweet" to take advantage of Twitter, said Twitter co-founder Evan Williams. As other sites have found, most users consume, but do not create content, and adding content richness creates more incentive for non-creators to use the sites.
Wednesday, September 15, 2010
Twitter Redesign is Designed to Boost Consumption
As the Apple iPad is designed for content consumption rather than creation, so Twitter's redesign of its homepage is designed to make it easier for mainstream people to consume content on Twitter.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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