Tuesday, October 12, 2010
So What are Businesses Doing with Their Ad Budgets?
There's a question we ought to be asking about what businesses might be doing with their ad budgets. Though overall advertising in the U.S. market appears to be up about four percent, business-to-business advertising is down about 19 percent. One suspects portions of those budgets have shifted to social media, websites, online and other channels.
Labels:
advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Agentic AI Could Change User Interface (Again)
The annual letter penned by Satya Nadella, Microsoft CEO, points out the hoped-for value of artificial intelligence agents which “can take a...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
1 comment:
Great blog sir ,i think social media has more bang for the buck.
Post a Comment