Monday, January 31, 2011

Who wins and who loses when carriers tweak loyalty programs

Sprint announced it will change its Premier loyalty program starting April 1, 2011. In the past, loyal customers of ten years or more, or customers who paid at least $69.99 on an individual plan or $99.99 on a family plan each month were offered the ability to upgrade their handsets every 12 months, as well as other benefits and discounts.

Earlier, Verizon Wireless also ended its "New Every Two" program, which offered customers a credit of $30 to $100 towards a new phone. So will those carriers suffer customer churn? IDC doesn't think so.

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