Saturday, January 29, 2011

Blekko Takes "Curated Search" Mobile

Blekko, the curated mobile search engine, has released Android and iPhone applications. Says Blekko CEO Rich Skrenta, “In a world where people want the most relevant answers on the go, mobile search is becoming increasingly more significant.”

The app has a sparse interface which allows you to view search results whether or not you are logged in with your Blekko account. With the exception of Facebook integration, the app pretty much runs the gamut of features found on Blekko itself, most notably the ability to search by /slashtag or curated topic. Results are sorted by most relevant and by date.

"Curation" is an important concept these days. We used to call it "editing," in some circles, but the principle is the same. There's a firehose of information blasting at people every day. So it is helpful to cull the "good stuff" from the noise. People who do that used to be called "editors." At museums, we call them "curators." The job is the same: pick out and organize the good stuff thematically.

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