Monday, January 24, 2011

What CEO Larry Page Will Be Up Against at Google

Most executives would be happy to have Google's problems, namely market dominance, revenue size and growth, and ability to enter just about any market it believes it must be in. Some will question Google's track record, but its mobile initiatives are obviously having an impact.

But llooking ahead, Larry Page, who will return to the CEO post he once held, faces numerous challenges, from reinstilling some kind of entrepreneurial culture at a bureaucracy of 24,000 employees, to coping with a threatening group of newcomers such as Facebook, Twitter and Groupon, to tapping the bigger reservoir of brand dollars still spent largely on TV.

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