Twitter Ad Revenue May Reach $150 Million This Year

Twitter will triple its advertising revenue to $150 million in 2011, and it might reach $250 million in revenue next year, research firm eMarketer predicts. That isn't an overwhelming number, but some will note that Facebook booked about that much when it first started its own advertising support efforts.

Twitter has so far managed to attract big advertisers such as American Express, Coca Cola, Nissan, HP and Starbucks, and companies such as Dell have proved they can promote their products well using Twitter even before it launched its promoted tweets program.

While "advertising" is not the magical answer for any application provider's revenue model, it has become key for the largest of consumer sites, and there's no doubt Twitter is among the larger sites.

Twitter Ad Revenue May Reach $150 Million This Year