Sunday, January 23, 2011

Mobile Video Consumption Up 47%

While the number of people watching videos on their mobile phones remains relatively small compared to TV, they are increasingly using the devices to that end. On a year-to-year basis, the number of people watching mobile video increased more than 43 percent, while the amount of time spent doing so was up almost seven percent, according to Nielsen.

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Overall Usage Number of Users 13+ (in 000s) – Monthly Reach
Q2 2010Q1 2010Q2 2009% Diff Yr to Yr
Using a Mobile Phone ^229,375229,495220,527+3.99%
Mobile Subscribers Watching Video on a Mobile Phone ^21,95720,28415,267+43.82%
Source: The Nielsen Company
As of Q2 2010, 22 million people watched video on a mobile device

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