Thursday, January 27, 2011

Is the Era of Webmail Over?

Globally, total minutes spent on web-based email (not including PC web applications such as Outlook) was down two percent in November 2010 compared to November 2009, with time spent in the Asia-Pacific region showing even more dramatic decline dropping 10 percent, according to comScore.

Within the region, markets showed varying levels of engagement trends. The largest decline in time spent was seen in Malaysia (down 22 percent), India (down 19 percent) and South Korea (down 15 percent). Taiwan, Hong Kong and New Zealand on the other hand actually showed increases in overall minutes spent in the category.

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