Contrary to what we might expect, relatively few of those conversations take place online, according to the latest findings from TalkTrack, an ongoing study conducted by market research firm Keller Fay Group, which specializes in word-of-mouth (WOM).
It's true that teens are twice as likely, compared to the general public, to hold brand conversations online. Still, just 13 percent of teens' brand discussions take place online (including email, texting/IM and social networking), compared to seven percent of the general public's discussions.
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