Sunday, March 27, 2011

30 Million U.S. Mobile Users Access Financial Accounts Using Mobiles

A new comScore report found that 39 million U.S. mobile users accessed financial services accounts (bank, credit card, or brokerage) using their mobile device in the fourth quarter of 2010, an increase of 54 percent from the fourth quarter of 2009.

Mobile Financial Service Audience (Accessed Bank, Credit Card or Brokerage Account)
3 Month Avg. Ending Dec-2010 vs. 3 Month Avg. Ending Dec-2009
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Total Unique Audience (MM)
Q4 2009Q4 2010Percent Change
Accessed Mobile Financial Services*19.329.854%
Accessed via Mobile Browser11.818.658%
Accessed via Application4.910.8120%
Accessed via SMS6.08.135%

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