Monday, March 28, 2011

Millenials Value Lots of Things in a Brand, Not Just "Coolness"


Affluent Gen Y: Media Survey | Robert Mertz from L2 Think Tank on Vimeo.
Authenticity, for example, is quite important.

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Consumer Feedback on Smartphone AI Isn't That Helpful

It is a truism that consumers cannot envision what they never have seen, so perhaps it is not too surprising that artificial intelligence sm...