Unified Communications Goes Social, Because Social is a Competitor

"You can have enterprise social software without unified communications, but no unified communications technology player worth its salt is without an enterprise social media strategy," says David Carr at Information Week.

One might also say that the reason social software now is being grafted onto unified communications systems is that social software to an extent replicates the value claimed for much UC software. Another way of explaining what "social software" is to say it is "collaboration." And collaboration is another way of describing the value of much unified communications.

One might also point out that in many instances, social software can be seen as a replacement for much of what UC is supposed to provide.

Unified Communications Goes Social -- InformationWeek