In fact, eMarketer does not believe television advertising share will decline at all, between now and 2015. That doesn't mean changes are inconceivable. It is possible the actual venues and channels within the television segment will shift, from linear to online, for example.
Tuesday, March 29, 2011
Online Cannibalizes Print, Not TV
Television retains the greatest share of US major media ad spending, at 39.1 percent in 2011. Increases in online ad spending—set to grow from 15.4 percent of the total in 2009 to 25.6 percent by 2015, will not come at the expense of television, but of other traditional media like print and directories, eMarketer says.
In fact, eMarketer does not believe television advertising share will decline at all, between now and 2015. That doesn't mean changes are inconceivable. It is possible the actual venues and channels within the television segment will shift, from linear to online, for example.
In fact, eMarketer does not believe television advertising share will decline at all, between now and 2015. That doesn't mean changes are inconceivable. It is possible the actual venues and channels within the television segment will shift, from linear to online, for example.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
Subscribe to:
Post Comments (Atom)
Consumer Feedback on Smartphone AI Isn't That Helpful
It is a truism that consumers cannot envision what they never have seen, so perhaps it is not too surprising that artificial intelligence sm...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Is there a relationship between screen size and data consumption? One might think the answer clearly is “yes,” based on the difference bet...
No comments:
Post a Comment