Google Commerce is an application designed for retailers, and has been upgraded to feature "Search as You Type," provides instant gratification to shoppers, returning product results with every keystroke, right from the search bar.
"Local Product Availability" helps retailers bridge online and offline sales by showing shoppers when a product is also available in a store nearby, in-line with the search results.
"Enhanced Merchandising" tools allow retailers to create product promotions that display in banners alongside related search queries, and to easily set query-based landing pages (for example, when a visitor types [shoes], they’re directed to a “shoe” page).
"Product Recommendations" helps shoppers make purchase decisions by showing them what others viewed and ultimately bought.
Tuesday, March 29, 2011
Google Updates "Google Commerce" for Retailers
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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