Monday, March 28, 2011

Google Teams with MasterCard, Citi for Mobile Payments

Google is teaming up with MasterCard and Citigroup to add mobile payments functionality to Android mobile devices. The deal is an example of Google's different take on mobile payments. Where Isis, the mobile payments venture supported by AT&T, Verizon Wireless and T-Mobile USA aims to generate revenue through transaction fees, Google is more interested in the advantages for its advertising business.

The planned payment system would allow Google to offer retailers more data about their customers and help them target ads and discount offers to mobile-device users near their stores.

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