Mobile Supplements Other Forms of News Consumption

With the caveat that tablet behavior might produce different results in the future, and that behavior might already have changed in the smartphone area, a study of news consumption suggests that smartphones mostly supplement, rather than displace, other forms of readership.

Smartphones are only used to read or watch news when people have time to kill during the day and other media (such as TV or newspapers) are not available. One caveat is that the study was conducted in 2007, and you know how much can change in four years.

Computers were the most common way for people to access the news, at 39 percent total, 24 percent on desktops and 15 percent on laptops.

TV came in second at 29 percent, and newspapers and radio tied at nine percent apiece. Only about seven percent of all media sessions happened on a mobile device. More than half (58 percent) of news consumption happened at the participants' residences, though 21.4 percent happened at work, and 10 percent happened while in a vehicle.

Mobile devices creating their own niche for news delivery