Domino's Pizza says a number of different mobile initiatives are helping the company grow sales. Domino's says its check-in program, based on Foursquare, has grown the company’s online revenue in Britain 28.6 percent increase to $17.5 million Euros. "We offered a specific offer both for anyone who checked in and the mayor of each store, says James Millett, Domino's U.K. multimedia manager.
Mobile ordering also has grown to nearly 10 percent of all e-commerce sales through the Domino's mobile website, web app and iPhone app.
Domino's also recently launched PayPal payments capability on its web and iPhone app platforms. That means customers can order a pizza with an e-mail address or telephone number and PIN on mobile.
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