Many businesses set up a Facebook fan page and look to their fan growth rate as the primary success metric. But number of fans isn’t really the full story. You need to track and measure how much your fans are actually consuming, engaging with and sharing your content.
Perhaps more accurately, brands and organizations need ways to measure proximate measures that we believe illustrate "engagement."
Some studies show that a whopping 90 percent of Facebook users don’t return to a fan page once they click the "Like"button.
Some studies show that a whopping 90 percent of Facebook users don’t return to a fan page once they click the "Like"button.
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