"It's Not About You"

"It’s not about you" might be the best single piece of advice a person ever can get. But most sales efforts are less effective than they might otherwise be because sales personnel focus so much time and effort on the products they are peddling, rather than listening to customers talk about problems they have.

Sales teams focus on their own needs and desire for success, and the customer is just a means to that end. Customers have their own problems, and frankly, yours are less important.

Sales personnel worry about their own image; they ought to worry more about the customer's need to succeed.

If you want to be successful in business, make it be about them. Not you. It's really good advice.

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